domingo, 1 de junio de 2008

Videomarta

Siempre busco noticias que se refieran a la blogosfera italiana y esta vez he elegido un blog que en estos últimos días ha llamado mucho la atención de los medios tradicionales italianos.
Se llama Videomarta y es un blog creado por tres personas: Gabriele, Maurizio y me parece obvio Marta. El objetivo de este blog es ayudar de manera sencilla y comprensible todos los usuarios de Internet que no tienen mucha competencia. A través de vídeos publicados en su blog periódicamente Marta, una chica pelirroja de 20 años (Marta es su nick, su identidad virtual), habla de tecnología, de telefonía on-line, de comercio on-line, de vídeo y de música on-line.

En pocos meses Videomarta ha conseguido como 3 millones de entradas y esto la ha traído con su blog directamente en televisión en un programa destinado a los jóvenes desde lo 20 hasta los 35 años donde se habla de los temas mas innovadores sobre la red.

también los periodistas han descubierto este blog y en pocos días han hablado de el periódicos como el Corriere della Sera y La Stampa, el telediario (Tg1) del primer canal público (Rai 1) y un programa de radio llamado Nudo e crudo (Desnudo y crudo). Después de esta publicidad en los medios tradicionales la pagina a tenido 20.000 visitas en un solo día.

Además de toda esta nueva y merecida audiencia el experimento Videomarta ha puesto en marcha un nuevo proyecto paralelo al blog y en estos días esta abierto el "videocasting" para encontrar una nueva Marta. Todas las chicas con mas que 18 años pueden participar grabando un vídeo y cargándolo en youtube o en otra plataforma vídeo y dejando el enlace en la pagina de Videomarta para llegar a ser parte del programa que probablemente se llamará Videomarta 2.0.
quizás la blogosfera italiana es mejor de lo que yo pensaba...

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